Diana Bagas | The Generation Gap in Social Media

Diana Bagas, co-founder of web marketing agency, Launch, with Michaela Mendes, knows platforms like Facebook and Instagram can be an affordable and effective way for businesses to market. But, she says, too many owners have a mistaken impression about what social media is, how it works, and how valuable it can be, especially for small companies trying to reach a local audience. And those that do, often go about it all wrong, she says. Her mission: To educate folks and...

Five ways your IT can build a better employee experience in 2019

According to the Harvard Business Review, companies focusing on employee experience tend to be four times as profitable than those that do not. Since technology is now such a central part of the overall work experience, it is more important than ever to have technology solutions that put people first. There is often a disconnect between employers and employees when it comes to technology. 90% of business executives say their company considers people’s needs when introducing new technology, but only...

Choosing a Business Phone System? Ask These Questions

Remember the days when business phones were all about making and receiving phone calls? Besides looking for the best deal on local and long-distance phone service, decision makers only had a few choices and features to consider for conventional landlines. ‘What phone features and options are most important to the business? Are you a small business that wants to appear larger or more professional? Consider unified communication systems that offer automated-attendants, toll-free or local numbers, and directory listings for getting...

Jonas Cain | Bringing Real Magic to Your Life

Life is short. Too short to allow negativity to guide your life. That's why comedy magician and motivational speaker Jonas Cain is all about helping people stay inspired, motivated, and, of course, positive in their business and personal lives. That's what inspired him to start Positivity Magic and why he helps groups around the country manage change and overcome the things they struggle with most. We talk about what magic really is and how everybody can experience it in their...

Scott Layman | The Potential Clients You Must Say “No” To

 Technology may advance. Business needs may change. But telecom vet Scott Layman is always focused on one thing as the industry changes around him: constantly improving the customer experience. In the days where massive service providers for phone, Internet, and the like are known for less than stellar customer service (which helps them cut costs), Scott, COO of Pioneer Telephone, says you can wow your clients in every interaction – and still make a healthy profit. We discuss how...

Valerie McSorley | No More Awkward Networking Events

New clients, new strategic partners, new jobs – that’s what should happen when you go to a networking event. But too often, says Valerie McSorley, typical networking involves nothing more than time-wasting chit-chat and awkward conversations. Valerie, a veteran event producer (she founded Avant Garde Events, among several other companies) has a system to help attendees speak with only the right people – and watches fruitful relationships form as a result. Learn how to stop handing out business cards to...

Bobbie Carlton | The Introvert’s Guide to Public Speaking

In this age of digital marketing, you can’t forget the value of making a personal connection, says Bobbie Carlton, founder of a trifecta of important organizations in the Boston startup scene, including Carlton PR and Marketing, Mass Innovation Nights, and Innovation Women. Bobbie says social networks must go beyond the online world. And with Mass Innovation Nights, which has brought together startups and established tech companies for 10 years, she has helped foster a real community. One that’s resulted in...

What’s the Difference Between Junk Email, Clutter and Focused Inbox in Outlook?

If you use a recent version of Outlook, you’ve probably noticed a Junk Email folder, a Clutter folder, and something called Focused Inbox. All of these seem to affect where your mail ends up, but it might not be obvious why or when this happens. Here’s how they work and how to turn them off if you don’t like them. Note: These features are available in the Outlook web app, Outlook 365, Outlook 2016, and Outlook 2019. If you’re using...

Noelle Marcus | A Surprising Solution to the Housing Crisis

Nesterly co-founder and CEO Noelle Marcus looked to the past to find a novel solution for the affordable housing crisis facing Boston and cities around the world. The site connects people who need a place to live with those who have extra room in the house. With rents sky high – and going higher – in urban areas, it’s a service made for these times. But for this MIT alum, Nesterly isn’t just a company… it’s a social movement. Tune...

Travis Hunter | How to Practice Innovation-Driven Entrepreneurship

As the head of a unique entrepreneurship training program at MIT’s Sloan School, Travis Hunter is directly involved in supporting innovative startups across the globe. But whether he’s in Asia, Latin America, or beyond he’s found that there are more similarities than differences in the businesses that “make it.” And that realization led to a set of guiding principles for startup success. In this episode, you’ll discover how you can apply the solutions Travis has helped implement around the world...